IBM opens a new research lab in Africa.
If you’re a tech writer, you hear from a lot of public relations people pitching their clients’ wares. Usually, if I’m not interested in what they’re pitching, I just delete them. (The pitches, not the people.)
Today, though, my Inbox encountered a particularly persistent PR woman. She hadn’t…
Over the next several months Nielsen aims to apply IBM’s Watson technology to improve ad effectiveness measurement and media planning.
See on adage.com